Bernadette Schwerdt

Bernadette Schwerdt

If you want to know where entrepreneurship, online entrepreneurship, and intrapreneurship are heading in Australia, you must hear Bernadette Schwerdt speak. At last count the word ‘entrepreneur’ generated 159 million Google results. Clearly, people of all persuasions, including governments, associations and employer groups want to know the secrets of successful entrepreneurship, and in particular, online entrepreneurship. And who better to lead the conversation than Bernadette Schwerdt? As the host of The Age and The Sydney Morning Herald’s online video show ‘Secrets of Aussie Online Entrepreneurs’ (and the author of a book of the same name coming due out this May) Bernadette is in a unique position to reveal the inner-most secrets behind how and why these outstanding business owners have risen to the top of their fields and become industry disruptors that have shaken their industries to the core. Bernadette shares those insights with humour and theatricality and provides relevant, practical and useful case studies, ‘how-to’ checklists, and step-by-step processes on how those lessons can be applied by anyone – SMEs, associations, and corporate teams - to create successful online endeavours.

Key Points

  • Host and Producer for Fairfax Digital’s online TV series ‘Secrets of Aussie Online Entrepreneurs’.
  • Author of new book ‘Secrets of Online Entrepreneurs: The Mavericks, Innovators and Disruptors Behind Australia’s Top Online Businesses’ (by Wiley & Sons Publishing - due out May 2015)
  • Former guest marketing reporter on Channel 9’s The Small Business Show.
  • International trainer with Maura Fay Training Group, training CEOs and senior executives in the art of public speaking.
  • Blogger and marketing columnist for Inside Small Business, Working Women, Australian Business Solutions.
  • Account director for multi-national advertising agency Wunderman Cato Johnson, with clients including Apple, Optus, BHP and Australia Post.
  • Trained 5,000 business owners in the art of content creation and persuasive writing through the school she founded (the Australian School of Copywriting), many of whom now head up leading advertising and digital marketing agencies.
  • Bachelor of Business (Marketing) from University of South Australia
  • Accredited MBTI, NLP and DiSC Facilitator, and lecturer on marketing and advertising at leading tertiary institutions including Melbourne University, RMIT University, Victoria University.
  • Trained actress with regular appearances in some of Australia’s most iconic TV shows including Neighbours, Blue Heelers, The Games, Jack Irish and more.


Bernadette Schwerdt is one of Australia’s most accomplished marketers, communication experts and business commentators. She’s also one of the country’s most compelling and entertaining public speakers and presenters.

As the host of The Age and The Sydney Morning Herald’s online video show Secrets of Aussie Online Entrepreneurs and the author of the book by the same name, Bernadette is in a unique position to reveal the inner-most secrets behind how these outstanding business owners have risen to the top of their fields and shaken their industries to the core.

As an advertising and marketing executive, her decorated career has seen her work with iconic brands including Apple, Ford, American Express, Kodak and BHP. She’s also a qualified Master Trainer in Communication, and is in demand as an keynote speaker and trainer to the CEOs and management teams of leading companies including Cadbury Schweppes, Goldman Sachs and Merrill Lynch amongst many others.

Bernadette shares her insights with humour and theatricality and provides relevant, practical and useful case studies, ‘how-to’ checklists, and step-by-step processes on how those lessons can be applied by anyone – SMEs, associations, and corporate teams - to create successful online endeavours.

If you want to know where entrepreneurship, online entrepreneurship, and intrapreneurship are heading in Australia, then Bernadette is a must for your event.

Presentation Topics
  • Top 10 Secrets of Online Entrepreneurship
    • Discover the business secrets behind some of Australia’s most successful online businesses. Find out how they got started, and why, the challenges they faced and how they overcame them.
    • Discover the practical tools and applications they used to research and validate their idea to guarantee the best chance of success; how they overcame failure, rejection and setback to rise up and achieve their goals; how they built successful teams and transformed their ‘one-man-bands’ into multi-million, (and billion) dollar companies.
    • This inspiring, humorous and story-packed keynote contains extensive real-life anecdotes that provide delegates with the practical skills and tips they need to bring their online endeavours to life.
  • The Power of Intrapreneurship
    • Discover how to bring out the inner entrepreneur (the intrapreneur) of those who work for you
    • Learn how to bring an ‘entrepreneurial mindset’ to your business, team or association by creating the foundations upon which great entrepreneurial thinking flourishes.
    • Let your people shine and bring their ‘whole self’ to work by discovering how you can encourage key entrepreneurial qualities in your team – risk taking, persistence, teamwork, open minded and passion.
  • The Next Megatrend in Online Entrepreneurship
    • The Internet of Things, or IoT, is emerging as the next technology mega-trend, with massive repercussions across the business spectrum.
    • The IoT merges the physical and online worlds and promises to open up a host of new opportunities and challenges for entrepreneurs, companies, governments and consumers.
    • Find out how you or your team can benefit from the ‘third wave’ of the internet and the practical steps you can take now to position your business accordingly.
  • How to Write Headlines That Sell
    • Discover the art of writing headlines that work.
    • Uncover the skills, techniques and psychology behind words that sell.
  • Writing For Profit and Influence
    • Unlock the 7 secrets to writing effective copy that gets results every time.
    • How to get big results on a small business budget.
  • The Branding of You
    • Discover the 5-step process to rewriting the story of you.
    • Revitalise the way you’re perceived by your colleagues and industry.

One of the best workshops I have ever been to!
Yasmeen Ali

Thank you so much, our delegates just loved Bernadette’s session! Rated as the best speaker of the conference, Bernadette was able to provide education in an engaging and entertaining way.  Thank you.
Sharon Lameris
Education & Policy Manager
Strata Community Australia

Bernadette was the best workshop leader I've seen in a long time. 
Marisa Ashworth
Marketing & Communications Manager
Mortgage Finance Association of Australia.

It is with pleasure that I recommend Bernadette Schwerdt, a presenter committed to tangible and practical outcomes. Bernadette is a subject matter expert that backs up her sessions with a really engaging and powerful presentation style. From the initial briefing right through to the post-conference follow up, Bernadette is a delight to work with and a true professional. I have no doubt that we will be working with Bernadette again in the near future.
Leah Hitchings
Communications Manager
Hillross / AMP

The Copywriting Intensive is a MUST for anyone wanting to get started in copywriting. Bernadette packs so much practical advice into the day, plus there’s loads of activities and workshopping throughout. I can’t recommend this workshop highly enough!
Jennifer Hopper
Senior Copywriter
Scoopon/The Catch Group

I can’t tell you enough how much I appreciate the research you did to tailor the marketing course to our audience of scientists.  We have received great feedback from participants who found your workshop thoroughly professional, engaging and informative.
Lexey Odger
Marketing & Communications Manager
Bio 21.

Thank you for presenting at last evening’s event – attendees’ written feedback was resoundingly positive, as expected. Well done, and thank you.                                                          
Peter Folino
Business Development
Glen Eira City Council

Bernadette is utterly compelling. A masterful speaker. Inspired
Paul Greenberg
Executive Chairman NORA (National Online Retailers Association)

Thank you again for helping our team overcome the fear of presenting and being able to articulate the features and benefits of what we do. It has been a fantastic experience for all involved, from both a professional point of view and as a team building exercise. The feedback I have received from all our staff can only be described as glowing.
Tamatha Harding
Acting CEO
Tennis Australia

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